Tugas business plan

BUSINESS PLAN

“FRUITS LOVE JUICE”

Arranged by :

Sodikin 7101410026

Esti Setyo Utami 7101410173

Rika Efrianti Sinaga 7101410133

UNIVERSITAS NEGERI SEMARANG

2011

“Fruits Love Juice”

Owned by:

SER fresh company

Sekaran street, Gunung Pati

Call us : 085647748968

EXECUTIVE SUMMARY

SER Fresh Company will begin doing business as “Fruits Love Juice” on April 18, 2011 when they undertakes the production of juice. The value of the proposed drive-up building is Rp3.000.000.

The demand for juice in the target market region is demonstrated by the absence of an established business providing this product as well as by the overwhelmingly positive response given by the community members. By competing on the bases of quality, price, and service, it is anticipated that SER Fresh Company will capture a majority of the market at Sekaran, a lot of costumer from university students of UNNES.

1. Statement Of Purpose

This business plan describes the startup activities, production methods, and expected financial condition of SER Fresh Company in the first of operation. This plan outlines the key market factors that juice sale projections have been based upon. It also describes the managerial, technical, and capitalization requirements of the new business venture, which is scheduled to begin on April 18, 2011. The purpose of this business plan is to secure a long-term (10 year) with profit or omzet Rp5.000.000/month.

2. Business Description

SER Fresh Company is a new juice business that is scheduled to begin operations on April 18, 2011. The reservation based, university students owned enterprise will be managed and operated by Sodikin, Esti, Rika, as proprietor.

3. Product and Service

SER Fresh Company will specialize in the production and sale of high quality, reasonably priced juice. Key production factor, the following production factors are considered essential to the planned specialty beverage enterprise.

4. Market Analysis

a. Costumers

The costumers a lot of from university students of UNNES, society around Sekaran.

b. Competition

Although there is no other drive-up juice stands in the immediate area (50 mile radius from UNNES), there are substitution beverage options. There exists many kind of juice , like as strawberry juice, alvocado juice, mango juice, ect.SER Fresh Company expects to compete with these establishments for the limed customer base seeking beverages. Therefore, strides will be made to provide premium service, quality product, and fair prices to customers. The easy accessibility because located in the edges of street Sekaran, is a competitive advantage. Once the business is functioning,SER Fresh Company will begin advertising her business on the local radio station and will distribute flyers to high traffic destinations to make the community aware of the new venture.

c. Marketing Strategy

SER Fresh Company in special addition suffering free for 10 the first costumers and free with give in exchange 10 coupon. To get one coupon by buying every one glass juice.

5. Management

SER Fresh Company will be organized Sodikin, Esti and Rika as proprietorship. It will be 100% owned by SER Fresh Company, who are students of UNNES. SER Fresh Company is exempt from certain sales and income taxes.

Selling process doing every day with by turns and adapt schedule university lecture.

But we sharing job to operational the company. Sodikin as marketing which promotion the product, Esti as supplier raw material to make juice and Rika as financial analyst.

6. Operation

ü Our Location

We are located in Sekaran street, in the immediate area (50 mile radius from UNNES). As we are a mail order company then our location is irrelevant to the success of the business. To keep our overheads at an absolute minimum we work from home and will continue to do so in the short term. We have converted one of the rooms in our home into an office.

ü Service Plan

All business plans need to be updated on a regular basis either biannually or preferably annually. We will maintain a client database and contact them shortly before their plan is due for renewal. After a client has used our services once, we aim to be able to provide them with our services for the duration of their business. As it is a service we provide, then after sales support is not an issue. However we will stay in contact with all our clients and hope they will use our services again.

ü Distribution Methods

Once the business is functioning,SER Fresh Company will begin advertising her business on the local radio station and will distribute flyers to high traffic destinations to make the community aware of the new venture.

ü Making The Sale

We making the sale according market price in public. And also, according raw material to make juice.

ü Job Responsibilities

As the manager we will produce each and every business plan ourself. It is also my responsibility to actively promote the business and see to all aspects of its day to day running. Sodikin as marketing which promotion the product, Esti as supplier raw material to make juice and Rika as financial analyst.

7. Financial Plan

The total cost of the proposed business is projected at Rp3.000.000. The owner will invest Rp1.000.000/personal.

Equipment :

Building cart place Rp1100.000

Juice Machine Rp 350.000

Glasses of juice Rp 150.000

Kettle Rp 100.000

Ice thermos Rp 200.000

The other equipment Rp 200.000

Total Rp2.000.000

Supplies:

Fruits Rp500.000

Sugar Rp100.000

Milk Rp150.000

Chocolate Rp150.000

Ice Rp 50.000

Water Rp 50.000

Total Rp1.000.000

Structur Financing

Ten percent of the Rp3000.000 in startup costs will be met by the owner’s contributions. The contribution will be in the form of cash coming from a personal savings account.80% for SER Fresh Company and 10% again for company’s saving.

8. Appendices

9. References

www.suite 101.com/content/business plan/operation

www.howtobooks.co.uk/business plan

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